How To Dramatically
Increase
Sales
& Profitability Of Your
Business Online
Without the Pain
Congratulations.
Whatever the size of your business or industry you operate, you are
one step closer to
increasing profitability of your business,
gaining new customers
and creating more awareness of
your product or
service... and it really can be simple!
Sad, but true…
Traditional Marketing
No Longer Works!
Traditional marketing
– examples:
· Classified ads in
newspapers and magazines
· Yellow Pages
· Radio advertising
· TV advertising
· Billboards
· Direct Mail
· Trade shows
· Industry publications
· Newsletters
· Sponsoring sports
teams
· Leafleting a
neighborhood
· Etc.
Traditional marketing
costs a lot of money and doesn’t work
anymore! Why?
Because you pay a lot
to reach the WRONG target market, hoping
that someone who
could be a customer sees your advert. Playing the
numbers game and
putting enough material out there in hope some
will stick is VERY
EXPENSIVE and just doesn‟t work anymore… If
you have been using
the above methods, you already know this
though right?
People don‟t buy or look for
services or information like they used to.
People don‟t read newspapers
anymore, classifieds bring little
business. When was
the last time you picked up the Yellow Pages to
find a business?
Years? People don„t read junk mail that comes
through the post
anymore, its so annoying!
So,
the question you may be asking is… Where do my ideal
customers or clients
go to find my business?
Answer: The Internet.
It‟s quick, efficient
& accurate… People use search engines like
Google, Bing, Yahoo
& MSN, or Online Business Directories and
Forums. Social Media
is huge and will continue to grow at speed and
is great for
businesses. These are just some of the tools your
prospects use every
single day online to connect with your
competitors,
increasing their sales, taking profits away from you.
Do you have an
efficient online strategy? Can you afford not to
have an online
presence?
If you are not
ranking highly in the search engines of at least
page 1 or 2, you are
eating your competitors dust!
Thanks to the
Internet...
a. You can have your
targeted message reach your ideal prospects
cheaply.
(It really is much
cheaper to acquire a lead or customer ONLINE than
it is offline!)
b. You can now
leverage the INTERNET to get a constant stream of
leads very
inexpensively or even for FREE (thanks to free traffic
tactics).
c. You can DOUBLE or
TRIPLE your business within a few months
(and experience
MASSIVE growth ongoing) thanks to cutting edge
Internet Marketing
strategies.
Now we have put you
in the picture, let‟s talk about the key
elements
to consider that will
help give your business a boost.
A. Why Your Business
Needs A Blog Website
A blog is basically a
program that, once installed on your website,
enables you to simply
type into a form and, when you press submit, it
is automatically and
immediately uploaded to the web. It's a quick
and easy way to
publish your content to the web.
People buy in to
people, so a blog can showcase your businesses
personality adding a
personal touch and a community where people
return to read the
latest posts. It builds relationships and trust and
creates a buzz that
increases visitors and ultimately sales and the
search engines love
blogs and they help to push you towards the 1st
pages if structured
correctly.
1. Blogs make it incredibly
easy to publish to the web - you simply
type, press submit,
and you‟re done. It doesn‟t take an hour to
structure the page,
debug the code and work it into your link system.
It just happens.
2. Blogs are a very
inexpensive way to publish to the web - once a
blog has been
established, anyone, even the most technologically
challenged, can
create blog entries.
3. Blogs are a great
way to get your site noticed by the search
engines - search
engines love blog entries. Many people who have
blogs have discovered
that their blog entries are getting faster
inclusion in the
search engine, and more importantly, higher rankings
on the search
engines. Try it for yourself, you may be surprised!
4. Blogs can be used
for a wide variety of content - you don‟t have to
just post about one
thing in a blog, the possibilities are endless.
5. You can have
multiple blogs - once you‟ve made the initial
investment to set up
and structure a blog, it‟s usually very simple
to
add a new blog for
other purposes.
6. Blogs are great
for communicating within your organization - blogs
don‟t have to be public.
They can be on intranets, behind firewalls,
and/or password
protected. This, plus their ease of use, makes them
a great source for
internal communications, project tracking, issue
resolution, etc.
7. Blogs are a great
way to position your company in the eyes of your
customers, your
industry, and the press. Blogs can be used to
support whatever
positioning you wish to achieve: superiority,
innovation, playful,
giving, environmentally conscious, etc.)
8. Blogs are a great
way to get your company‟s content onto the
sites
of other people
(often your competitors!) We‟re going to discuss this
in much more detail
later, but almost all blogs have a syndication
feature built into
them that makes it easy for you to put your content
out for others to
include on their websites. This means that a portion
of the work you
produce (usually the headline and the first few words
of the copy) can be
picked up by and shown on other sites. Then,
when that site‟s visitor clicks for
more information, they show up at
your site. Most good
business bloggers are discovering that this
feature is bringing
in a substantial amount of additional traffic to their
sites than they
received before.
And the most
important reason for a business to blog?
9. Blogs convert into
sales and profits - those companies who actively
use blogs as part of
their marketing program have discovered that
blogs bring in more
visitors to your website and that a high
percentage of those
who visit a blog, if properly influenced through
that blog‟s content, will
actually buy from their company.
You may feel like
getting to grips with the technology and structuring
it correctly will
take up precious time away from your business, but
the return could be
huge. If this is the case remember we are here to
help, so feel free to
get in touch and talk through how we may be able
B. Performing well in
the search engines
1. The importance of
Google Places
At the start of
November 2010 Google revealed its local search
strategy by
introducing something called Place Search. Place search
eliminates the local
search 7 box and blends local and organic results
in a way that clearly
demonstrates how important local search is to
them – and
consequently to your local small business.
Google has been
steadily improving its ability to predict your location
and offer up local
results even without the use of a city name or
location in your
query. (It‟s very interesting to
experiment with this
function one letter
at a time in Instant Search.)
One thing that‟s certain from this
new look is that you must claim,
optimize, amplify,
and participate on your Google Places page. If you
thought this was a
nice thing you would get around to someday, stop
right now and go get
this in the mix. It will be very hard for a business
to rank well for
local search lacking a dynamic Google Places Page.
Once you claim your
places page you must go to work on the
elements that will
give your page a competitive advantage
1) Add images, video and
product/service descriptions to your
page. Add custom
fields to get more relevant content. Spend
time getting the
right Places categories.
2) Get listed in other
second tier directories
3) Get involved in the
ratings game – on Google, Yelp etc –
reviews on your
Google Places page and from other major
review sites are a
key ingredient for higher local ranking and
have become an
expectation from shoppers.
4) Start routinely using
the places pages feature to add fresh
content
5) Add coupons and try
out the Google Tags.
2. Ranking for
Keywords - An essential part of SEO
Before proceeding any
further, ask yourself what you are really going
to provide in your
site for its readers or users. Are you going to
provide any services
through your site? Are you going to sell
something? Whatever
the offer, you need to be very clear about your
site‟s goal.
Write down a list on
what your site will contain, this is a very vital step
in keyword research.
I have seen a lot of people just proceed to some
keyword research tool
and start searching for keywords directly and
pick the ones, which
are popular. Unfortunately it‟s not the right way
to approach the whole
process. You need not necessarily want to
divert away from your
site‟s goal just because
there are quite a few
keywords that looks
pretty popular.
I really do not
recommend going with a single word as your keyword
for couple of
reasons.
1. Huge competition
for single words on search engines
2. They do not really
have better return of investment.
Its a good choice to
go with two or three word phrases, as they
require much less
work and also three word phrases has proved to
show better ROI which
is essential for any internet marketer or
website.
Different people have
different preference, something I would highly
recommend using is
Google keyword tool. Which is free to use for all
and also very
effective. There are various companies out there who
charge the earth for
keyword research & SEO because of the
importance to and ROI
it can offer. Although fairly complex, with
some education and
using the tools I have mentioned, it can be done
by you. If this seems
all too daunting then you can get in touch and
we can talk you
through your options and how our relatively
inexpensive service
can bring you huge benefits.
3. Link Building
A lot has changed since
I got into link building a few years ago - link
exchange is dead, ad
banners are no longer all about gaining referral
traffic, and buying
links is more dangerous than ever before. Because
of the changes
mentioned and a whole load of others the majority of
link builders don‟t like to give away
their secrets to sourcing links,
even though it‟s all pretty much the
same at most agencies.
Most of the advice I
will be giving throughout this post is most likely
available from a
large number of sources including SEOmoz but I felt
it would be great to
bring everything together under one simple guide.
Creating your link
building strategy
Before building any
links to a website it is important to ask yourself a
few questions like:
What kind of links do
you need?
Do you need no follow
and branded links?
Do you have a wide
enough range of anchor text and landing
pages?
Sadly every strategy
is different and people can‟t answer these
questions for you but
hopefully you can use the following information
to help answer the
questions.
Link Placement
In recent times
Google has started placing value in link placement, in content
links passing the
most value and footer links passing the
least, although a
good link profile should make good use of every link
type as going out and
sourcing only in-content links would be a very
big sign of an
unnatural link profile.
No follow & Do
follow
A lot of people go
out and source do follow links, but in doing this they
do more harm to their
link profile. Every website should have a good
balance of no follow
links - there have been cases where sites with a
very low number of no
follow links have not ranked as highly as others
who keep a good
balance.
Branded Links
I believe Domain
Authority and Domain Trust make up a fairly large
chunk of the ranking
algorithm. Even though there are loads of
factors in measuring
these attributes, one good sign of both is having
a good number of
brand based anchor text pointing to your website.
Some people make the
mistake of only building branded terms to the
homepage, when in
fact there is more value in building links using
these terms to
landing pages throughout your website.
Anchor Text &
Landing Page Distribution
When working on a
link building campaign, it is important to work on
a wide range of
landing pages, using a variety of anchor text for each.
Working on a small
keyword / landing page set can upset the balance
of a website and can
have a very negative impact long term.
Content Relevancy
Since the Google May
Day update this year, relevancy seems to play
a larger role in the
ranking factors. Even though the days of keyword
stuffing are over,
there is still a need to reference your keywords
within your content,
header tags, URI structure and title tags. Content
may not be king but
it is one of the keys to a successful link building
campaign.
Sourcing Links
Once you have your
link building strategy done and dusted the next
step is to find
suitable websites to source links from. There are many
techniques that can
be used for this job, some of which rely on tools
and others that use
manual search queries.
Link Building Tools
If you plan to use
link building tools then chances are you will be
looking at links
going to competitors‟ websites. This is
one of the best
ways to start a link
building campaign and can lead to positive results,
some of the best
tools for this job are:
Open Site Explorer
(Free / SEOmoz Pro Members)
OSE
How to Use OSE
Competitive Link
Research Tool (SEOmoz Pro Members only)
Competitive Link
Research Tool
Majestic SEO (Paid)
Majestic SEO Website
Yahoo Site Explorer +
SEO Quake Plugin (Free)
Yahoo Site Explorer
How to use SEO Quake
Manual Search Queries
It is said that it‟s not the links your
competitors have that will give you
the edge but the
links the competitors don‟t have. To find these
you
will need to find
link opportunities using manual search queries - the
best way to do this
is by using advanced search operators.
Advanced search
operators are not as complicated as they sound but
if used correctly
they can provide a very nice set of search results. An
introduction to
advanced search operators can be found here and a
short introduction
can also be found on my personal blog under the
post finding the
links that matter.
One search string I
would recommend when looking for suitable blogs
for most niches is:
[search term]
-site:Wikipedia.org -site:blogspot.com -
site:telegraph.co.uk
-site:wordpress.com -site:about.com -
site:nationalgeographic.com
-site:guardian.co.uk -"directory" -
"add link"
-"advertising"
Depending on your
niche other domains can also be stripped from
the results.
Directory Submissions
Directory submission
is the most boring and repetitive job, but sadly it
is an important task
in any link building campaign. These links make
up the numbers when
it comes to branded links. Submit to the right
directories and they
will improve your overall domain authority.
Blog and Forum
Commenting
Blog and forum
commenting for links is seen as spam due to many
people taking
advantage of unprotected blogs and forums. If blog and
forum commenting is
part of your outlined strategy then some effort
should be put into
them.
The best way to act
on this kind of link building is by using Google‟s
blog search to find
the most recent articles published within your
niche then make a
genuine comment based on the content of the
article, using the
Name field for branded anchor text. This type of link
building is best for
increasing the number of no follow links to your
Guest Blogging
Communities
Guest blogging is a
great place to find blogs within your niche, but
instead of offering
to do a guest post why not offer to write a few
pages (I say pages as
they are linked to via the top navigation) of
content for them?
After all these people want content and being able
to source multiple
pages not only saves time but can also lead to
Google seeing the
links as trustworthy, just remember to link out to
authority sites
within your niche as well.
Widgets & Theme
Designs
There has been a lot
of talk about creating widgets to increase the
number of natural
user generated links, which does work, but the
widget you create
does have to be unique and worth having so there
is n‟t a gap for this in
every niche.
Another way to
increase the number of user generated links is by
creating a Word Press
theme, a lot of people have said there is low
value in this but if
the theme is good enough it can generate 40k+
links (from previous
experience). If you wish to go down this route the
best way to market it
is via your monthly newsletters, just put in a
small section about
it and wait for results, but remember to also
submit it to theme
hubs around the web for additional exposure.
Link to Us Pages
Link to us pages are
not only great for increasing the number of user
generated links but
great for masking other link building activities. I
would suggest having
a link to us page displaying all the branded
terms used within
your campaign and have different types of links for
each (Banner Ad,
Contextual Ad, Text Link).
Competitions
If you client is
running competitions contact bloggers in your niche
and ask politely if
they would blog about it. Although getting targeted
anchor text through
this tactic is harder it can help build the number
of generic keywords
linking to your domain.
Contacting Webmasters
Making contact with
webmasters is one of the most difficult jobs - just
about every email
sent out needs to be personalised and in some
cases contact is
needed via social media before an email has been
sent.
When sending an email
to a webmaster, remember they are a real
person just like you,
so ask yourself a few simple questions before
drafting:
If you were the
webmaster what would persuade you to link out?
Would you rather a
relationship was formed before receiving a link
request?
Should the email be
from an SEO‟s point of view or
would it be
better keeping it
simple and to the point?
Tracking Progress
Tracking the progress
of your link building campaign is something
that needs to be
done. This can be done in a variety of ways but the
best solutions I have
found is using Raven Tools for overall tracking
of performance and
using an Excel document to keep a list of links
built containing
metrics such as Page Rank, mozRank and Domain
Authority.
Having a list of
metrics for each link enables you to display a variety
of information
relating to your link building campaign which helps
when generating
reports for your clients.
Conclusion
Although link
building is a tough task in itself if you plan your strategy
properly, build the
correct links and track the progress of your
strategy the job will
become easier over time and you will begin to
see what works and
what doesn‟t for your client.
Just remember every
link building campaign is different, even if you
deal with clients
within the same niche as each website has a
different
infrastructure and domain history.
4. Review Sites
Customer review sites
are basically local directories that allow users
to add and express
their opinions about the various businesses in the
directory. Visitors
to the site can conduct a search for a plumber in
Peterborough and get listings
along with ratings and reviews from
customers of that
business.
A great deal of the
grumbling about these sites revolves around two
things 1) businesses
don‟t like to read that
they have bad service 2)
people who want to
game the system or cause some harm to a
business have used
these tools to do so. Again, no matter, because
these tools are here
to stay and are making their way into the
mainstream of search.
Google aggregates reviews from many sites
and puts them in
search results on Google Maps and Yelp reviews
show up on page one
for many Google local related searches – so,
all this to say, let‟s see what we can do
to use these sites for good!
Below are five ways
to benefit from customer review sites
1) List, claim, and
build – The first step is to take the time to create
accounts with all of
the sites listed above, make sure you are listed
(others can add your
business so don‟t be surprised to
find a listing),
go through the
process to claim and take control of your listing and
then look at this
listing and profile as a brand asset and take the time
to complete it fully
– think of it like a brochure – add photos, links,
brands, products and
anything else that helps describe your
business.
2) Use it to make you
better – If you find a bad review or two, and you
might as negative
people tend to be more motivated, don‟t freak out
and start crying foul
and spattering hate down on the reviewer. Look
at the review and see
if there‟s something you can
add to further
explain what went
wrong and if the review is clearly off base or
possibly an attack
from a competitor (it happens) review the policy for
resolving these kinds
of issues and take some action. However, some
bad reviews are a
legitimate reflection of the experience your
customers are
receiving. Step back and ask yourself if this bad
review might be a
gift in disguise and dig into the core of your
business to see if
there really is something that needs fixing. (How
many dissatisfied
customers just go away without a review?) Use
reviews, good and bad
to help you get better!
3) Monitor profiles –
Tracking brand mentions and managing your
online reputation go
hand in hand with marketing in this social web
world. You should
set-up alerts that allow you to easily monitor when
a new reviews hits
one of these sites. You‟ll want to know about
any
and all reviews so
you can reach out and engage a customer that
expresses a negative
opinion and so that you can reach out and
thank a customer that
had a great experience. In fact, one part of
monitoring is so that
you can grab these great reviews and add them
to your other
marketing efforts. The easiest way to stay on top of the
reviews is to grab
the RSS feed for your profile and set it up as a
Google Alert – then
you will get notices when something changes.
You can also bookmark
all your profiles and scroll through the list
each week.
4) Get proactive –
What‟s that saying, the
best defense is a good
offense – one way to
combat any potential negative is to overwhelm it
with positive
reviews. In addition, sites like Google Maps seem to be
giving higher
rankings to local listings with more reviews. So, now‟s
the time start going
after reviews from happy customers in a proactive
way. Most of the
review sites ban the practice of paying for reviews
but there‟s certainly nothing
to stop you from showing customers that
give you compliments,
refer others, and keep coming back how to
write a review on a
review site. You can print up a little tutorial, place
positive reviews in
the window, mention reviews on your web site and
in your newsletter
and shower lots of appreciation on those that take
the time to write a
review. Get creative and I‟ll be you can create
dozens of positive
ratings for your profiles.
5) Consider
advertising – In most cases these review sites live on ad
revenue and have
created some special privileges for businesses
that advertise. I
have heard some great results from some
businesses using
premium services and some not so great from an
ROI standpoint. What
you need to analyze and test is whether the
premium listing, for
example Yelp! allows you to pick your best review
and run it in the
listing that can appear right next to your competitors,
is worth it from an
overall branding and lead generation stand point.
C. Measuring Success
& Return on Investment
The Internet is a
powerful sales tool, but many companies shy away
from investing in it
because they don't feel they can measure return
on investment.
This is not true. The
success of an online marketing campaign is
easily measured, even
formulaic, if you just follow four easy steps.
Step 1: WHAT IS THE
GOAL OF YOUR SITE, AND WHAT PAGES
MARK THAT GOAL?
Your web site has some
value-generating goal -- something that
helps grow your
organization. These goals are usually in line with
larger organizational
goals, and may include:
· Generate leads.
· Generate interest in
a product or service
· Get donations
· Inform/persuade the
public
· Get votes
There is a specific
page on your web site that indicates you've
achieved that goal;
when a visitor views that page, your site has
generated value. Here
are a few examples:
· A visitor views the
'thank you' page at the end of an online store
checkout process.
· A visitor views the
'thank you' page after someone completes
an information
request form.
· A visitor views the
'thank you' page after someone subscribes
to your e-mail list.
· A visitor views a
specific page of your site.
· A visitor watches a
specific video on your web site.
Goals run the gamut
from making money to less tangible stuff. You
MUST determine that
goal and the page that marks it.
Step 2: WHAT'S THAT
GOAL WORTH?
Now the hard part --
what's it worth to your organization each time
you achieve that
goal?
If you're selling
products online, it's easy: Find out your profit per sale,
on a sale-by-sale
basis. If you have a sales force, it's still pretty easy:
Figure out how many
Internet leads convert to customers, and the
average value of
those customers. Then multiply the two:
For example, if 25%
of all Internet leads convert, and on average,
each conversion is
worth £1,000, the value of a lead is: 0.25 X £1,000
= £250
If your only online
goal is to get people to see a specific page it's a
little more
difficult, but not impossible. If, for example, 1% of everyone
who reads your
article online becomes a client, and on average each
client pays £1,000
per year, then the value is: .01 X £1,000 =
£10/person reading
article.
If you've got a
newsletter, the same measurement applies: Track how
often newsletter
subscribers become customers:
10% of all
subscribers become customers, and average customer is
worth £1,000, value
of one signup is: 0.1 X £1,000 = £100
Step 3: HOW MANY
TIMES DID YOU ACHIEVE THAT GOAL, AND
WHY?
You know what your
conversion goal is, from question 1. Now you
need to know how
often you achieve that goal. To do that, you need
at least three out of
the four basic metrics:
· Landings on a
specific page or file. You can measure the
number of times a
specific page or file is viewed using any
basic web site
traffic analysis software.
· Where your site
visitors come from. Again, any basic web site
traffic analysis
software can provide this.
· Conversions. Some ad
networks, like Google Adwords, provide
built-in conversion
tracking, so you can tell which ads generate
value and which
don't.
· Source of each
conversion. Again, use software such as Urchin
to measure
conversions generated by every advertising asset:
Ads, search engine
keywords, e-mail newsletters, and so on.
Measure any three out
of the four metrics, and you can determine
return on investment.
Step 4: WHAT DID IT
COST TO ACHIEVE YOUR GOAL?
Now you bring it all
together. What did you spend to achieve your
goal? If you're
collecting all three conversion metrics, you're set:
Look at the value of
each individual conversion in light of the cost of
the advertising asset
that generated that conversion:
Sale 1 generated £1,000.
It came from Adwords Ad #3. I spent £50
on clicks from that
ad before I got this sale. So I spent £50 to get
£1,000 in business.
It's better to know
for sure, on a conversion-by-conversion basis,
what's generating
value. But even if you don't know that much, you
can at least do a gut
check and know which ads are ineffective.
Armed with that
knowledge, you can make changes and see whether
those changes improve
results.
WHY SHOULD I DO THIS?
There are many, many
payoffs for basic ROI measurement.
First and foremost:
You can measure which ads and campaigns
generate value, and
which don't. The other benefits are almost as
important, though. By
gathering this kind of data over time, you can
measure more than the
effectiveness of individual assets -- you can
measure the
effectiveness of whole marketing campaigns, and of
different messages.
That kind of business
intelligence is invaluable, and means that
measured Internet
advertising delivers value far beyond individual
sales.
Answer the four
questions and you'll help your organization in the
short term, with more
effective Internet marketing. You'll also help in
the long term, with
strategic data you can use to refine all of your
marketing efforts.
D. Get high
conversions with a good Call To Action
Your Call to Action
is a persuasive statement to compel a user to
perform a conversion.
Do you want the user
to:
Buy a product?
Submit contact
information?
Download a white
paper?
Sign up for a demo or
trial?
They want to know
exactly what you are offering on your website, and
they want a direct
command to do so. If you ever notice your
conversions dropping
off, or if you have traffic but low conversion
rate, the first thing
you want to ask yourself is: What is my
conversion?
Whatever you want the
user to do when they land on your page -
write it!
Include your unique
value proposition in your call to action
What makes your
product unique? Why are you different from the
competition? In
short, why should a user buy from you instead of the
other guys on Google?
Maybe you can offer
immediate assistance with orders. Or perhaps
you have the largest
selection of inventory. Find out what makes you
special, and include
it in your Call to Action.
Remember the
"action" in call to action!
Your Call to Action
should include a strong and compelling action
verb.
Examples of Strong
Action Verbs:
Buy
Shop
Watch
Compare
Download
Test drive
Helpful advice for
making the most of this Guide
· Never, ever write
"Click Here." That phrase is an antiquated
call to action from
the early days of the internet. Nobody will
click on your ad, let
alone perform a conversion.
· Other Calls to Action
to avoid: Click Now, Read More, Visit
This Site, See Products.
Ethical Bribes
increase numbers of people to follow your call to
action
Now more than ever,
if you want your audience to do something, you
have to give not just
encouragement, but an ethical bribe too!
What is an Ethical
Bribe?
An ethical bribe is a
win-win deal. You give something in order to get
something in return.
So the classic
example would be, as we do, to offer a free report with
great value
information in return for subscribing. It‟s ethical because
you are offering real
value for a harmless, or at best beneficial,
action. You gain,
they gain. The subscriber is incentives, but to stay
subscribed you need
to keep offering value. It would be unethical if a
spammer tricked
someone into supplying an email address of course,
this is why we say
“ethical bribe”!
Another example is
surveys. Most people know that to make a survey
produce worthwhile
data you need a statistically significant amount of
submissions. To be
safe we are talking 1,000 entries or more.
We get more people to
submit their surveys by providing bait. A prize,
a free gift, fame,
and so on. People love to enter surveys where there
is a prize because
they know the chances of winning are so high.
Great odds when you
compare against other online competitions and
the prizes are
usually good. Take for example this technology survey
a friend is running
where you can win an Apple iPad for taking 5
minutes to answer a
few questions.
It‟s not just for lists
and surveys. You might want to incentivise your
customers to provide
feedback or testimonials. Just be careful you do
not upset people or
insult good customers who would help you any
way.
This is the danger of
bribes; they need to be appropriate and used
sensitively. The best
route is to talk to people and find out your best
approach through
consultation.
That said, the risks
are low when done correctly, and used well an
ethical bribe can
increase your user actions by a huge percentage.
Try it!
